Public Relations Writing
Good
public relations (PR) can be
like a little boy with a megaphone shouting your message or like telling a
bedtime story and avoiding the big bad wolf. I can help you
shape your
community image with through well crafted PR campaigns.
Formal press releases are just one public relations method companies employ in building brand awareness.
Building Your Brand
Good PR (like all other business communications) should be aimed at building your company's image and community awareness. Whether Jim's Plumbing sponsors a Little League team or Friendly Home Loans hires a pilot to a pull their banner ad across the sky, brand awareness has begun.
Brand building takes time so your guerrilla tactics must be on-going and consistent. Don't be modest! The goal is get your potential customers to think of you first when they need your product or service. Good PR complements and enhances your existing advertising campaigns.
You must be in front of your target market continually and from different angles. Remember it takes several times of being exposed to company or product before a lasting awareness develops. Rarely do your potential customers need your services at the very moment they see your ad. Good PR helps your potential customers recall your company name when the time come to buy.
Small Investment = Big Rewards
Pricing on press releases ranges from $150 to $350 per release (based on number of pages (maximum 2) complexity of topic, turnaround time and research required). This includes a free submission to an online PR distribution service and 3 versions of each release: Word document, PDF file and HTML code for insertion into Web sites and blogs.
Press Release Writing Samples:
Please note PDF writing samples will open in new window.
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